5 Trends Emerging in the Monetization of Livestreaming Games and eSports
One of the fastest-growing segments of the vast entertainment industry is the livestreaming of video games and eSports. While this growth was somewhat interrupted by the events of 2020, it nonetheless proceeds forward with many eSporting events, in particular, having no problem whatsoever in pivoting to the new virtual format many formerly public spectacles are now having to embrace.
But making money is the name of the game and, interestingly enough, the trends around monetizing livestreaming and eSports often have less to do with the substance of those two facets of entertainment themselves than it does with transforming personalities into marketable, bankable stars attached to similarly major properties a la professional sports like baseball and basketball.
At the time this article was written, we’ve identified five major trends in this monetization strategy that are driving a lot of the current growth in livestreaming and eSports, ranging from building communities around players and teams to traditional merchandising and event-oriented revenue.
Subscriptions and Perks
In the realm of livestreaming, subscriptions, donations, and other monetary perks are expected to not only grow in importance but absolutely dominate other avenues…
